Marc Strain is the bass player and chief organiser of Scottish indie-rock band Fatherson who recently released their debut album I Am An Island.
Instead of working with a traditional record label to release the album, Fatherson chose to put the record out with a label established by their management, A Modern Way, and hand-picked a team to work the release.
The release has attracted wide-spread coverage from publications such as Kerrang, Rock Sound, Big Cheese, This is Fake DIY and The Line of Best Fit, as well as being play-listed on XFM and regular airplay on a number of BBC Radio 1 programmes.